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MEDINA

Creative Archetype

A designer who operates in two distinct but equally demanding modes: large-scale spectacle (AT&T AR, Coca-Cola FIFA, Taylor Swift) and institutional storytelling (Cortina Productions — Smithsonian, College Football Hall of Fame). The rare thing isn't being good at both — it's bringing the same craft precision to a 60,000-seat stadium and a world-class museum installation. That range is the mark of a true art director.

Aesthetic Traits

In My Own Words

• 01
  SATURATED Color Worlds

  Every project commits fully to its palette — Coca-Cola's red, AT&T's blue, GW's navy + gold. You don't suggest color; you build immersive color environments.
• 02
  PHOTOGRAPHY as Structure

  Strong hero imagery is the structural anchor — graphic systems build around it. The photo IS the design.
• 03
  SCRIPT meets Geometry

  Expressive script against geometric caps is a recurring signature. Deliberate, not default.

Continued

• 04
  DATA with Personality

  Stats use illustrated icons — pencils, arrows, human figures — rather than sterile charts. Numbers given a body.
• 05
  WARMTH Engineered

  Deep greens, burgundy, florals, and script type feel human — but the underlying grid is tight. Organic feeling, structural discipline.
• 06
  MIXED MEDIA Fluency

  Photography, illustration, script type, infographics, and florals coexist in the same spread without chaos. That's editorial control.