Branded Realities

Realities Platform overview: Pose With kiosks, AR collectibles, Showcase screens and the screen controller in one scene — The Realities Platform in one picture: every product, one system.

The Company

Branded Realities is a new agency selling universities one platform for fan engagement and NIL revenue: Pose With AR photo kiosks, the Showcase campus screen network, and AI-made collectibles, all run from a single dashboard.

My Role

Design Lead

I shaped the visual foundation of the agency from launch. I led the brand system and logo, the pitch decks, web experiences and marketing materials, and worked with leadership to set creative direction and design standards while delivering on tight timelines.

Brand Identity Logo Design Pitch Decks Art Direction Web Experiences Design Standards

The Identity

A hand-drawn mark of a figure reaching for the sun over mountains and water, paired with a wide-tracked wordmark. It also lives as a holographic "Certified" seal for authenticated AR collectibles.

Platform ecosystem diagram: fans, donors, sponsors and athletes connected through the Realities Platform cloud — How the money and content move: fans, sponsors, donors and athletes around one platform.

The Pitch Deck

The deck walks an athletic director from the problem to the platform to proof, then through each product. Bold Bebas Neue headlines, cyan on charcoal, and full-bleed sports imagery keep a dense offer readable in minutes.

01 · The problem

Slide: NIL has changed. — NIL has changed

Slide: It's your game to win, or lose. — The stakes

Slide: From pressure to performance. — From pressure to performance

02 · The platform

Slide: Your winning playbook, the Realities Platform with Pose With and Showcase — One platform, two engines

Slide: Simple for fans, powerful for schools and sponsors — Simple for fans

Slide: Pose With flow steps 1 to 3, attract loop, registration, AR pose — Pose With flow, steps 1 to 3

Slide: Pose With flow steps 4 to 6, delivery, microsite, social share — Pose With flow, steps 4 to 6

03 · The proof

Slide: Pose With Cowboys results at AT&T Stadium — Pose With Cowboys at AT&T Stadium: the results slide

Slide: Pose With Dirk at DFW airport — Dirk Nowitzki at DFW: 50% lift in purchases

04 · The products

Slide: AI Creations, endless possibilities — AI Creations

Slide: Showcase screen network — Showcase

Slide: Athlete visibility module — Athlete visibility

Slide: Player carousel module — Player carousel

Style guide slide: Bebas Neue and DM Sans type scale — Style guide: type

What It Built

A brand and a sales story built from day one: one identity and one deck system that let a new agency pitch a multi-product platform to universities with the confidence of an established company.

ONE PLATFORM.
EVERY SCREEN.