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Case Study · Brightline Interactive
AR, VR + Interactive Brand Activations · 2016–2021
STORIES
YOU CAN
STEP INTO
Augmented Reality · Interactive Kiosks · Brand Activations
The Studio
Brightline Interactive
Brightline is a creative technology studio in the DC area that builds augmented reality, virtual reality and interactive experiences for brands, government and enterprise. Its clients include AT&T, Warner Bros., Coca-Cola and the NFL.
My Role
Design Director
From 2016 to 2021 I directed the creative for Brightline's AR, VR and mobile activations, leading a design team of two designers and an intern. I had the final call on the look of every experience and a hand in choosing vendors, and I worked with cross-functional teams from first concept and pitch through to the screens fans actually touch, so each experience felt native to the brand and the venue.
Design Director
Art Direction
AR Concepts
Kiosk UI
Pitch Decks
Team Leadership
Brands + Projects
AT&T · Pose With The Pros
AR photo experience on 10+ concourse kiosks at AT&T Stadium. Fans pose with Cowboys players and share instantly.
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Gonzaga University
A full suite of touch screen interactives built into campus exhibit walls: sliding timelines, an athletics Hall of Fame and a Kennel Club game-day kiosk.
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Wonder Woman 1984
A 5G augmented reality layer for the AT&T Dallas Discovery District: a 3D Lasso of Truth, a golden armor try-on and a shockwave effect shared by everyone in the store
AT&T · Warner Bros. · 5G AR
Looney Tunes
Looney Tunes characters placed into an AT&T store as an augmented reality layer, and Bugs Bunny in The Golden Carrot, a push-to-play kiosk
AT&T 5G · Warner Bros.
Space Jam: A New Legacy
Starting Line Up, a kiosk where fans pick their Tune Squad characters by touch or by scanning a QR code with their phone
AT&T 5G · Interactive kiosk
811.org · Call Before You Dig
A VR experience that puts you in a front yard with buried utility lines, a blueprint table and a ticking clock, teaching why you call 811 before you dig
Virtual reality · Public safety
Coca-Cola Tokyo 2020+1
A web-based 3D games hub for Coca-Cola Japan: Coca-Cola Central, a virtual tasting room, a content zone and AR vending machines
Tokyo · Pitch + concept
Coca-Cola Share a Coke
Photo activations for Share a Coke programs and the FIFA World Cup Trophy Tour, with personalized prints and instant sharing
Global tours · Photo activation
What It Built
"At Brightline I designed for a few seconds of attention: a fan, a phone or a kiosk, and a famous character. Every concept had to read instantly, feel like the brand and run on real hardware."
